Branding
I build brand identities that work across channels, contexts, and audiences. Each project starts with a question: what does this brand need to communicate, and to whom? From there, every decision is intentional.
Wayakit Biotechnology
Eco-friendly hygiene tech · B2B · Mexico & Saudi Arabi
CHALLENGE
An international company in the eco-friendly cleaning products space needed a complete brand overhaul to reposition itself for enterprise clients in the aviation and logistics industries; while simultaneously launching a B2C e-commerce channel. The brand had to work across two very different audiences and two continents.
CREATIVE DIRECTION
I led the full rebranding from the ground up: defining the visual identity system, directing product photography, designing labels and retail displays, and creating the showroom for their facility in KAUST, Saudi Arabia. Every brand decision was documented in a comprehensive guideline system to ensure consistency across all teams and partners.
RESULT
A brand that successfully operates across B2B and B2C channels in Mexico and Saudi Arabia, with a consistent visual identity applied across packaging, retail, digital, and paid media.
Grupo Industrial Vértice
Drilling fluids for PEMEX · B2B · Mexico
CHALLENGE
A major PEMEX supplier needed to modernize the corporate identity of their Drilling Fluids division, a highly technical sector where trust and expertise are everything. The challenge: make a complex, industrial brand feel clear, credible, and contemporary without losing its authority.
CREATIVE DIRECTION
I developed a new corporate visual identity; logo system, color palette, typography, and tone; and built a complete asset library: branded presentation templates, infographic systems, and internal communication pieces. The design language bridges the gap between technical precision and executive-level communication.
RESULT
A cohesive corporate identity and asset library actively used across stakeholder presentations, internal communications, and client-facing materials.
CASA MANGATA Home Decor
Candle & home decor · B2C · Mexico
CHALLENGE
As co-founder, I needed to build a brand from zero for a handmade candle and home decor business, one that felt premium, warm, and personal enough to compete in a crowded lifestyle market.
CREATIVE DIRECTION
I designed the full brand identity: naming rationale, logo, color palette, typography, packaging, and product photography direction. Every touchpoint, from the label on a candle jar to the Instagram grid, was designed to feel cohesive and intentional.
RESULT
A brand that launched successfully across digital and physical channels, with a visual identity strong enough to drive both in-person and online sales.
Bullish Investment
Investment portfolio agency · B2B · International
CHALLENGE
A transnational investment agency needed a logo and digital brand presence that communicated credibility, growth, and confidence to a financially sophisticated audience.
CREATIVE DIRECTION
I designed a logo system and digital brand identity that balance visual authority with forward momentum, reflecting the nature of investment without falling into clichés. The palette and typography were chosen to translate well across digital channels and formal documents alike.
RESULT
A clean, professional brand identity ready for international use across pitch decks, social media, and digital communications.